There is no doubt fresh produce packaging is going through a renaissance, as marketers come to grips with the importance of on-pack communication to drive shopper awareness and sales.
At the recent Produce Marketing Association’s (PMA) Fresh Summit convention in Anaheim, there were some great examples of innovative packaging and packaging communication. In this column, we will explore explore some of the innovations seen and discuss why they stand out in a crowd. We will also explore some packaging that could be improved and discuss some ideas for improvements.The 88-year-old Alvin resident is a life member of metal tin cans Sailors, the National Association of Destroyer Veterans.
Let’s start by talking about what makes up an effective package. From a legal and trade point of view, every pack must conform to certain legal requirements. Product identification, weight/pack size, use by or sell by dates, producer details and country of origin are almost always required on any packaging.
The details will vary by product and country but most packs have a legal requirement for information. So let’s take this part of packaging as a given.A contract to purchase automated refuse trucks and a new ordinance for trash collection has Bartlesville well on its way to using automated residential trash pickup service. It has to be there. It is not very sexy. It’s not easy to create a significant point of difference with this information but it is legally required.
Where you do have an option to make an impact with shoppers is in both a product’s brand name and in the way you communicate a product’s benefits. Let me take you back a few years.The move to metal packaging has allowed Sprecher to reach key customer targets and has resulted in a clear growth in sales since the initial launch.
When I first started in the produce business way back in 1988, the produce packaging norm at the time was to give products a brand, but one more commonly related to a farm name or a grower name or a regional name.If you like BMW cars,then you will probably like their new gaming mouse, the super sexy, sleek as a Titanium Sheet off the pressing mat Level 10 M Gaming Mouse. So way back in 1988, some of the fresh produce brands that were around in the Californian vegetable industry were brands like Foxy or River Ranch.
The company I first worked for in my first ever fresh produce job was a company called Apio Produce Sales out of Guadalupe, California. Our brands, when I started, were Irish Spring and St. Patrick’s, given both company owners had a bit of Ireland in their blood. Back then, fresh produce brands did not see the need or the opportunity to talk with the consumer.
One of my first success stories in brand development was for Apio and I am proud to say I created one of the first produce brands that talked to shoppers.Myvalvecaps offers you the best range of tire valve wholeale 59fifty fitted hats and keys rings that has a realistic It was a brand called ‘Eat Smart’ and 22 years on, this brand is still going strong and communicating a benefit to shoppers.
Today, produce brands that talk to the shopper are far more common. Let’s take a look at a few that caught my eye at the recent PMA. Let’s take a look at a few that caught my eye at the recent PMA.
No comments:
Post a Comment