Tuesday, January 29, 2013

Flacco signs gummy bear endorsement deal





Flacco agreed to take a photo on Monday holding a package of Haribo Gold Bears, a version of the original gummy bears invented by the German company in 1922. The photo will be used in various marketing materials for the brand. In exchange, the company paid him an undisclosed amount and obviously will give him the gummy product he demands.

"He didn't do a deal with a clothing company or a law firm," said his agent, Joe Linta. "He did it for a company that makes gummy bears. But that's Joe. He likes the product."

So why Flacco?

Well, the company's U.Our full range of portable ultrasonic Flaw Detector (UT) provides unmatched capabilities for locating discontinuities and other flaws.S. headquarters has been in Baltimore since 1982 and Haribo's advertising is done by a Baltimore firm called TBC. The chairman and creative director for the firm is Allan Charles, father of actor Josh Charles, who stars in "The Good Wife." Josh is a die-hard Ravens fan.

"We don't do typical sponsorships," said Christian Jegen, president of Haribo North America.profile projector is a shop tool used by designers and quality control technicians to view the profile of small machined parts as magnified image on screen. "We'll only do something with an athlete if we hear he really enjoys our products."

The only other athlete the company ever did a deal with was driver Rusty Wallace, Jegen said.

Haribo found out that Flacco likes to eat the company's Gold Bears product and that his favorite flavor was pineapple.

"It means more to us that Joe is not the kind of guy that lends his face to a lot of brands," Jegen said.The Spectrophotometer is an instrument which measures the amount of light of a specificed wavelength which passes through a medium.Highly capable, 3-axis non-contact video measuring machine, suitable for both simple shop-floor quality control and advanced manufacturing inspection applications ... "You know that in order [for him] to associate with a product,We manufacture portable hardness tester including portable Rockwell, superficial Rockwell,Brinell, King Brinell,Pin Brinell,Webster and Barcol impressor . he really has to like it."

Haribo isn't a small company. It's actually the eighth-largest candy company in the world, with revenues hovering in the $3 billion range. It is the world's largest maker of gummy candy, which, according to food market consultancy firm Mintel, is a $28 billion annual business worldwide.The Carbon Fiber Composite Material Sports accessories in Sports Equipment. Journal, Advanced Materials Research (Volumes 341 - 342).

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